The Ryanair Syndrome

The Ryanair factor, that's what we are calling it.

On our website, http://www.mullingarcrystal.com/ we have beside each item, our price.
The price is clear, not in small text or in a different window.

The following is a list of the top 6 of queries we receive :
1. Does the price include engraving.
2. Are there set-up charges.
3. Is vat/taxes included.
4. How much extra is CrystalPrint.
5. How much extra is a presentation box.
6. If only want one piece, how much of a surcharge.

We have clearly stated on our website that the price shown is inclusive of all of the above.

Having asked many people what is unclear, the answer we get is that it looks too good, almost like the "free" flight that turns into an expensive flight with taxes and charges.
This therefore is the Ryanair Factor.

Mullingar Crystal, the opposite of Ryanair where prices are "crystal clear".